On October 8, Astana
International University hosted a masterclass entitled “The Harvard Negotiation
Method: How to Close Million-Dollar Deals?” led by Dipanjan “DJ” Nag, an
international expert in intellectual property, technology transfer, and venture
investment, as well as a professor at Rutgers University. He explained the key
principles of the Harvard negotiation method and discussed how parties can
reach mutually beneficial decisions.
Participants were also introduced
to BATNA, a key concept used in negotiations. In addition, they learned about
the importance of identifying essential requirements and considering
alternative options in advance.
The professor also focused on the
key terms of technology deals. In particular, the session covered the use of
intellectual property, market research, licensing, upfront payments, royalty
rates, and product launch timelines.
The three-hour masterclass was
designed to explain methods for commercializing scientific ideas, attracting
investment in technology projects, and managing intellectual property
effectively.